transmedia

Each channel must contribute new aspects to the whole, so that the contents will complement and enhance an impactful experience that immerses the public, rather than concentrate on one.

We tell stories through multiple communication media.

Transmedia

Transmedia not only means that different parts of the story created is disseminated through various channels and platforms, each channel must contribute new aspects to the whole, so that the contents will complement and enhance an impactful experience that immerses the public, rather than concentrate on one.

 

Each media adds something to the narration, developing ingenious combinations of media generates totally new ideas, even from the perspective of implementation.

Desarrollo del Transmedia
  • Objetives
  • Reach
  • Goal criteria
  • Objective audience
  • Business case
  • Team
  • Concept and overview
  • Plot and premise
  • Main characters and cast
  • Art direction
  • Critical route of audience experience
  • Design thinking summary
  • Custom technical development
  • Business model
  • Copyright
  • Online community administration
  • Critical route
  • Language and geographical barriers
  • Call to action
  • Content scheduling
  • Events to boost content
  • Interactivity
  • Games
  • Assets list
  • Platforms
  • Skill planning
  • Merchandising
  • Marketing integrated to communication objectives
  • Execution
  • Control
  • Myths
  • Plot and arcs
  • Sequels

  • Audience build up
  • Producction
  • Implementation
  • Testing
  • Operation
  • Measurement and metrics
 
 
 

multiple media


We tell stories through multiple communication media.

 

  • Because not only media satisfies our curiosity or our lifestyle.
  • Today we have the technology and you can choose to browse or stop and listen.
  • Personalized technology and the capacity of responsiveness in real time.
  • The content is adapted to every possible media allowing to create a bigger experience, more profitable, consistent and rewarding.

 

You have to offer appropiate content in the correct device and in the appropiate time. That means it is very important to understand the experience we are trying to create not only the emotional commitment in the story, but also the experience commitment.

Telcel case study

Goal: Create engagement with the audience through different media promoting the app for mobiles and Telcel's PC Msngr

Transmedia Telcel

Marinela Case study

Goal: Teach children who visit various factories around the country the processes involved in producing the goods of the brand.

Transmedia Marinela

IEDF Case Study

Goal: position Instituto Electoral del Distrito Federal in the audience top of mind and differentiate it from Instituto Federal Electoral.

Transmedia IEDF 1 Transmedia IEDF 2 Transmedia IEDF 3
Transmedia IEDF 4 Transmedia IEDF 5

Samsung Case Study

Based on the radio campaign generate a 3D animation ad.

Transmedia IEDF 1 Transmedia IEDF 2 Transmedia IEDF 3